Customer potential models produce actionable
data for the field sales organization…

Customer Potential Models

Young & Associates' granular customer potential models produce actionable data for the field sales organization. This is in stark contrast to more common research approaches which identify the overall market size and the company’s penetration at a high level, but frequently do not identify the specific revenue potential by customer. Creating granular customer-level potential analytics identifies the opportunities to this detailed level, successfully raising sales effectiveness while uncovering unrealized sales and profits.

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