Our goal setting approach
is based upon three key factors…

Goal Setting

How can individual sales goals be equitably set? Should goals be set equal to the company’s expectations, or should stretch goals be employed?

Young & Associates' goal setting methods are rooted in our proven approaches for identifying market potential and other key drivers that impact performance. Goals are based upon three key factors: marketing’s view of customer potential, the sales organization's view of what is possible, and management’s insights and expectations. We create for our clients a top-down, bottom-up analytical approach and help them develop goals that link to the company’s expectations as well as gain the buy-in of all key stakeholders.

A typical goal setting project will consist of an in-depth analysis of your customer base, followed by a rigorous analytical development of potential estimation. We will work with you to administer management judgment as an overlay to the analysis.