Fact-based analysis always wins. It helps managers understand the benefits and risks associated with alternative sales strategies, and it significantly helps managers make better choices that produce greater sales and profits. Facts are the missing element in how many senior managers run their sales organizations.
The take-away
Fact-based sales management decision making is possible today due to the ability to electronically compile sales data. These sales-related data are in areas that were thought to be largely immeasurable in the past but now are possible to measure through the use of electronic data collection processes. Fact-based sales analysis is essential to effectively identify sales organization targets, roles, sales structures, deployments and compensation systems.
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